Delta State University Foundation


Funding Goal - $100,000.00

The University Advertising Fund

The University Advertising Fund

To support University initiatives, the purpose of the advertising strategy is to develop and implement an effective plan to build general awareness of Delta State with a focus on the prospective student market. Efforts to increase the overall visibility and positive perception of Delta State are key elements. To effectively communicate and market to diverse audiences, a variety of strategies must be utilized.

The University Advertising Fund will provide the opportunity to increase awareness of the Delta State brand to all general audiences and in specific markets for prospective students. Support towards promoting the University's programs, accomplishments, events, services, etc. through various channels will help reach a wide external audience. An appealing message that increases visibility and prompts communication will be implemented in an effort to increase targeted interactions, traffic to the admissions site, and applicants.

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